Technology for ads and analytics at the back-end of news? Check.
But what about front-end news fundamentals?
Face it, your staff is highly inefficient at the front-end of the news operation, and its costing you time and money. Don't believe it? Here are a few signs:
- Your team uses an ad hoc mix of point tools to communicate field assignments -like: phone, text, email, slack, paper, yelling.
- Your web/social teams are second class citizens, subordinate to legacy flows for broadcast/print
- You still use FTP, and you have to purge your local storage (no jokes about spinning rust) every week.
We understand that the assignment desk has not been the focus for Silicon Valley lately, but things are changing. Here at MOJO X, we develop state-of-the-art technology to supercharge your existing workflow, and enable new flows, and new ways to operate on news media and meta-data to make you successful.